In a recent Blog posting (A Simple Strategy), I outlined a simple but effective process for creating a Strategy Map for an organization. Many organizations use different processes to create a strategy and that is a good thing. However, simply creating a strategy is not enough; the strategy must be successfully executed as well. A new strategy does not permeate an organization by osmosis! There are two key steps to implementing strategy: first, create a prioritized list of strategic projects and second, plan and execute each project. Here are some tips on how to do that.
Create a list of prioritized projects: There are many ways to create a prioritized list. When working with a client, I prefer to use a brainstorming technique to start. First, the organization’s planning group reviews the Core Competencies, along with their related Value Drivers, Must Haves, Must Do’s and Metrics (see A Simple Strategy). The group should be made up of people from different areas and levels of the organization in order to get a comprehensive perspective.
Next, the group lists up as many ideas for strategic projects as possible, with no discussion or judgments made. Once the group has finished with furnishing new ideas, discussions begin. Often, as the discussion takes place, a consensus will form around the projects that seem to be of the highest priority. If no clear consensus emerges, the group may use a weighted vote to get a better idea of priorities.
In the end, the group must have a list of clearly prioritized projects, each project having its own priority level. You cannot have 2 projects with the same priority, as it leads to much confusion and conflict over resources. Once the list is complete, strategic project planning may begin.
Strategic Project Planning: Project Planning should normally be done by the entire project team, if possible. However, creating a Project Charter answering key questions about the project may be done by the project manager and a smaller group. It is possible that this work can be done effectively by the same group that created the prioritized list of strategic projects. The key questions fall into five areas: Organization and Authority, Strategic Alignment, Deliverables, Metrics and Project Impact (For a copy of the Strategic Project Charter Checklist, click here).
Organization and Authority: Who is the project manager and what is the project Manager’s authority? Who does the project manager consult if a decision is not within his/her authority?
Strategic Alignment: Who are the stakeholders? How does the project align with the organizations Core Competencies and Value Drivers?
Deliverables: What is the work to be done? How will it be done?
Metrics: What is success? How will the Value Driver Metrics be applied to measure success?
Project Impact: What resources are required to execute the project? How will the project impact company resources and operations?
My next posting will be a Case Study on Strategy and Execution from one of my clients.