Over the last couple of months, I have been dealing with a government agency that will remain unnamed. Over the course of my dealings with the agency, I began to feel like Josef K. the main character of Kafka’s novel, The Trial. Josef K. had been arrested, but all during the legal process, nobody ever told him why, or what was going on.
After each call with a Customer Service Representative of the agency, I, like Josef K., have felt more confused and frustrated than before. Based on this experience, I would like to give you some rules on how not to give good customer service.
- Give incomplete or misleading information. Never give a customer the complete set of information that they need to know, although it is all right to let them believe that they do have that information at the end of the call. If you are a big company, chances are when they call back they will speak to someone else.
- Berate the customer. Tell the customer that they should have known that information already. Make them feel that they are stupid for not knowing the information in the first place and should not have called (forget that if all the customers did know already, you might not have a job!).
- Send the customer in circles. Tell the customer that you are not in the correct department to help. Be sure to send them to a department that cannot help them, and will insist that they call your department back.
- Keep the customer waiting. Put the customer on hold for long periods of time with awful music and the occasional announcement that “Your call is important to us!” Hang up on the customer from time to time.
- Don’t call back. When the customer asks for your supervisor, tell them that your supervisor is busy, but will call them back in a few minutes if the customer will leave a name and number. Be sure to lose the name and number immediately after you hang up.
- Play on the customer’s emotions. Always tell the customer that you understand why they may be upset then do everything you can to aggravate them further.
There is an old saying, “Those that don’t know history are doomed to repeat it.” I would like to make a modification of that saying to, “Those that don’t know literature are doomed to repeat it.” For the last few weeks I have asked each customer service representative at this agency if they had ever heard of Franz Kafka. Not a single one did!